As we explained in great detail on our “What are the benefits of positive reviews?” page, even one single review can significantly affect a potential customer’s purchasing decision. For this reason, it’s essential to maintain a pristine reputation.
Amazon has been building its all-powerful e-commerce empire for over twenty years. Their innovations, such as Amazon Prime, provide unparalleled customer experiences. Amazon is known for its one-stop shopping, featuring a wide range of products at low prices. It’s easy for consumers to fall under Amazon’s spell.
For this reason, optimising your Amazon listings is imperative- ensuring your rate is always high, with new high-quality reviews flowing in every week. Positive reviews are known to affect both search rankings and consumer decisions positively.
Some facts about Amazon reviews #
Consumers heavily rely on reading reviews and user ratings of products before they decide to buy them, but there are some issues with this, according to a study published in 2016. Amazon user ratings are not always what they appear, but customers have no idea about it. [Source: University of Colorado Boulder]
Indeed, high ratings do not necessarily translate into high-quality products, but they are guaranteed to attract more customers and bring in more sales. Even though Amazon has a bad reputation with reviews and their authenticity, the platform is still highly trusted amongst consumers [Source: Amazon’s Fake Review Problem Is Now Worse Than Ever, Study Suggests]
The bottom line #
To simplify it, nearly every consumer trusts Amazon reviews. Even though some products may receive high ratings despite being of low quality, multiple customers will still be drawn to the product due to high ratings. However, low ratings for a product will cause many customers to avoid that product and purchase a different one.
Amazon estimates that the percentage of fake and misleading reviews is less than five percent of all reviews on the website. They are so confident in the accuracy of their rating process that they have a team devoted to ferreting out fake and misleading reviews. However, this team does not have the resources to remove all fake and deceptive reviews.
Ormosis can help you obtain positive reviews on Amazon that are indistinguishable from genuine reviews. Our Premium Reviews are unique and handwritten, tailored to your business and products. For more information regarding our service, please visit our Amazon reviews page.
Reviews are the foundation of every successful business. If you are not studying how reviews affect your listings and your sales, start today. If you are a merchant interested in Amazon reviews, visit our Amazon reviews page for more information regarding our service.